The Swatches panel stores the colours, tints and gradients a document uses. A swatch works like a style. Apply a swatch and the object remembers it, so editing the swatch changes every object that uses it. Colours mixed in the Color panel without being saved as swatches do not update that way, which is why a brand's palette belongs in the Swatches panel from the first day. To add one, choose New Color Swatch from the Swatches panel menu, set Color Type and Color Mode, untick Name With Color Value and type the brand's own name for it.
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