Whether a brand should have a mascot at all is a strategy question, and the Branding course answers it in its lesson on characters and mascots. This lesson takes the drawing side. A mascot is a character that many different hands will draw for many years, in poses nobody has imagined yet, at sizes as different as a hoarding and a favicon. The handover is where a mascot is most at risk, when the second or third artist draws a slightly different creature and nobody has a sheet to check it against.
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