Logo design, start to finish

Member lesson

Presenting logos to a client

Lesson 10 of 12 in Logo design, start to finish.

Checked against the makers' documentation on 9 October 2026.

1993 interview re: Paul Rand and Steve Jobs · youareworthy
Lesson

Good marks get lost in meetings. The Practice course covers presenting creative work in general, and this lesson keeps to the logo meeting, which needs three decisions of its own about how many routes to show, in what order and in what setting.

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  1. Question 1, locked

    What does the lesson open a logo presentation with?

    • The recommended mark, large, for maximum impact
    • Mockups of the mark in use
    • The brief the client signed, then the competitor wall
    • A mood board of logos the designer admires
  2. Question 2, locked

    As Steve Jobs told it, what did Paul Rand say when asked for a few options for NeXT?

    • He would solve the problem and be paid, and Jobs could go elsewhere for options
    • He would show three routes and let the staff vote
    • He would only start once Jobs chose a typeface
    • He would do options for double the fee
  3. Question 3, locked

    You made a shopfront mockup with an AI image tool. What should you check before it goes into the deck?

    • That the image is high resolution
    • That the shopfront looks realistic
    • That the tool's licence allows commercial use
    • That the mark matches the master file letter by letter

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