Most marks that last are partly or wholly a name. The Typography module explains what makes a logotype different from typed text, and the founders module shows a homemade one made in an evening. This lesson is the order a designer works in. First, decide how far to go. You can set the name as typed and space it by hand, you can adjust an existing face by redrawing one letter or joining two, or you can draw every letter yourself. Each step up costs more days and gives you more of the result to own.
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