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Contrast, weight, and the Didone problem

Lesson 7 of 34 in Typography.

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Lesson

A display face that the whole luxury industry uses as a text face.

Low, moderate and extreme stroke contrast, the third being the Didone problem.

A large elegant letter-like shape on a poster, the same shape shrunk on a phone with its thin lines breaking under a magnifier, and a sturdier small version with a tick. — A high-contrast letter looks crisp huge on a poster, but shrunk onto a phone its hairlines vanish. Use the display cut large and a sturdier text cut small.

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Question 1, locked
A brand's Didone family comes with separate display and text cuts. It needs a large headline and small body text. What does the lesson advise?
- Use the display cut for both, for one consistent look
- Use the text cut for both, since it is the sturdier one
- Use the display cut large and the text cut small
- Use the text cut large and the display cut small
Question 2, locked
A team has licensed a Didone that offers only one drawing, and they plan to use it at every size. What should they expect?
- It will adapt well, since Didones scale cleanly to any size
- It will only struggle in print, never on screens
- It will look best when set small on a phone
- It was cut for one size and will fight other sizes
Question 3, locked
A designer sets an 8 point caption in the display cut of a Didone. What does the lesson say goes wrong first?
- The thin strokes break up and disappear
- The x-height grows too large for the line
- The spacing opens into wide gaps
- The heavy stems fill in and blot

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