This is one week's work for No. 4, the face oil pressed in small batches in Kochi and sold in amber glass. The brief asked for three things from one morning's shoot: a five-slide carousel for the @numberfour.oil feed, a set of three stories, and two feed ads to be tested against each other, each ad variant identical to the other except for one thing. The tagline was 'One oil. Four drops.' and the only other words allowed were the brand's own, such as a few drops, pressed, amber, morning and evening.
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