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What you see first

Lesson 2 of 27 in Colour.

How we see color - Colm Kelleher · TED-Ed

Lesson

The ground, not the subject.

Warm colours advancing, cool colours receding.

A customer in a shop doorway points at a stack of bright yellow boxes on a counter full of pale, detailed boxes. — From the shop door a customer spots the boxes with a big yellow ground before any picture on them. The background colour is how people find you first.

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Question 1, locked
A shopper scans a shop wall for a Sivakasi matchbox. According to the lesson, what does the yellow do, and what does the peacock do?
- The peacock finds the shelf, the yellow tells boxes apart
- Both mainly decorate, and the name does the finding
- The yellow finds the shelf, the peacock tells boxes apart
- The yellow shows the price, the peacock names the maker
Question 2, locked
A founder's pack has a striking, distinctive logo on a plain white field. What does the lesson say happens on a shelf?
- The pack stands out, as white is rare on shelves
- The pack is invisible, with a logo but no colour
- The logo alone is enough for shoppers to find it
- The white makes the logo easier to read from afar
Question 3, locked
You squint at your packaging from three metres and the tagline dissolves completely. What does the lesson say that tells you?
- The tagline needs a bolder typeface
- The packaging needs a whiter background
- Your eyesight test was done from too far away
- The tagline was a detail nobody sees

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