By the mid-1970s the Swiss grid of the last lesson was standard teaching across Europe, North America and much of Latin America, and its look had been adopted wholesale as the voice of corporate communication. The reaction came in the early 1980s, aimed less at the grid than at its dogmatic use and the company it kept. Wolfgang Weingart en.wikipedia.org, teaching at the Basel School of Design from 1968, is credited with developing the approach that became New Wave en.wikipedia.org.
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