Typography

Member lesson

Lettering versus type versus calligraphy

Lesson 17 of 34 in Typography.

Lettering vs Calligraphy vs Type Design – What’s the Difference? · Martina Flor
Lesson

Three ways of making letters that get treated as one skill. Calligraphy en.wikipedia.org is writing as a visual art. Lettering en.wikipedia.org is the art of drawing letters. A typeface en.wikipedia.org is a set of characters sharing common design features, made to be used by other people for purposes its designer cannot predict.

letteringdrawn for this word onlytypeone set · every word after
Lettering drawn once for one word, against type set from a repeatable alphabet.
The Preamble page of the Constitution of India: a block of hand-lettered text beginning WE, THE PEOPLE OF INDIA, with JUSTICE, LIBERTY, EQUALITY and FRATERNITY picked out in capitals, framed by a wide gold border of foliage, peacocks, elephants, a bull and a chariot. A pale blue watermark of the Lion Capital sits behind the text.
The Preamble page of the Constitution of India, lettered by hand inside a gold border. Every word on it was drawn, not set in type.Preamble page, the Constitution of India. Ornamentation by Beohar Rammanohar Sinha; calligraphy by Prem Behari Narain Raizada; art direction by Nandalal Bose.Wikimedia Commons/Public domain

Try it

Type grew out of the flat pen. Turn the nib and watch a written o change where its weight sits.

Pen angle

30°

Nib width

26 units

Nothing in that drawing decided to be thick or thin. A flat pen is held at one angle and dragged; the stroke is at full width where it crosses the nib and thins to nothing where it runs along it.

At 0° the horizontal bar vanishes and the stress is dead vertical, that is a Didone, and it is why Bodoni looks engraved rather than written. Around 30° you get the tilted stress of a Renaissance face like Garamond, because that is the angle a right-handed scribe naturally holds a pen. At 90° the whole thing inverts and the verticals disappear.

Right now the thick axis runs at about 120°. Widen the nib without changing the angle and you get a bolder weight at identical contrast, which is exactly what a weight axis in a variable font does.

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  1. Question 1, locked

    A founder wants hand-lettering for the brand name and for all the website's body copy. What does the lesson advise?

    • Hand-letter both, so the whole brand feels consistent
    • License a typeface for both and skip lettering
    • Draw the name and license a typeface for the rest
    • Draw the body copy and set the name in a typeface
  2. Question 2, locked

    A brand cannot decide between a fully drawn wordmark and an off-the-shelf typeface. What does the lesson say is the right answer for most brands?

    • Draw every letter the brand will ever need to use
    • One of the middle routes between drawing and setting
    • Set everything in a free typeface and draw nothing
    • Commission calligraphy in place of either of them
  3. Question 3, locked

    A café hand-letters its whole menu, and the dishes change every week. What cost does the lesson point to?

    • Every new dish has to be drawn again by hand
    • The letters become hard to read at small sizes
    • The menu loses any sense of a brand behind it
    • The lines can no longer be broken in good places

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