Illustration for brands

Member lesson

An illustration style guide others can follow

Lesson 7 of 10 in Illustration for brands.

Checked against the makers' documentation on 9 October 2026.

Creating an illustration system (An inside look at my process) · CharliMarieTV
Lesson

The Branding course explains what an illustration system should decide, and argues that its rules have to be constraints anyone can check instead of adjectives anyone can misread. This lesson writes the pages. The model is the guides brands publish for their own staff and agencies, because they were written for exactly your reader, a designer who has never met the illustrator and needs a new drawing by Friday.

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  1. Question 1, locked

    ConvertKit's illustration system uses three size levels. What frames do they use?

    • 1080, 540 and 270 pixels
    • 480, 280 and 80 pixels square
    • 24, 48 and 96 pixels
    • A4, A5 and A6 paper
  2. Question 2, locked

    What does Red Hat's brand team do when a designer sends it a new mini?

    • Publishes it straight to social media
    • Redraws it from scratch in its own hand
    • Reviews it, makes the one-colour versions and adds it to the shared library
    • Runs it through an AI tool to check the colours
  3. Question 3, locked

    Why write each rule in a style guide as must or should, the way Lucide does?

    • So a reader knows which rules can bend for a better drawing and which never do
    • Because legal teams require that wording in brand documents
    • So the whole guide fits on a single page
    • Because AI tools only read rules written that way

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