An ad is shown to people who did not choose to follow you, in the same feed as their friends' posts. That makes the glance test harder. Meta's help page on text in ads says so in one line. 'Communicating what you want people to do at a glance is the most important goal of your ad.' Everything in this lesson follows from that sentence. Whose is it, what is it, and what should I do next have to be answered by the picture before anyone reads a word around it.
The rest of this is for members.
You have read the opening of this lesson. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.