Some of a brand's social design ends up in the parcel. A sticker that seals the tissue paper, a small thank-you card, a QR sticker that leads to a how-to reel, a swing tag on a strap. These pieces carry the feed's type, colour and voice into the customer's hands, and they may turn up again in the photographs customers post. This lesson covers the small, simple pieces. Real packaging, with dielines, regulated labelling and a printer's proofs, belongs to the Branding course's packaging lessons.
The rest of this is for members.
You have read the opening of this lesson. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
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Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.