Figma, with AI

Member lesson

Brand templates at scale

Lesson 9 of 10 in Figma, with AI.

Checked against the makers' documentation on 26 September 2026.

Figma Buzz: How to Create Assets · Figma
Lesson

A brand's weekly posts, event screens and staff announcements get made all year by people who are not designers. Figma Buzz is Figma's answer. The designer builds templates from real Figma Design frames and components, and the marketing team fills them in, changing only what the designer deliberately left open for them.

the systemshopfrontall of itphonethe mark alonea vanreadable at speeda formalmost nonedesign the smallest one first and the rest survive
One system reaching a shopfront, a phone, a van and a form, each needing a different amount of it.
A post template with padlocks on the logo corner and frame and open dashed areas for a photo and headline, beside three finished posts with different photos and the logo in the same corner.
A post template with the logo and layout locked and only the photo and headline left open. Anyone can fill it in without knocking the brand out of place.
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Check what stuck

Members only

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Figma's tool for making on-brand assets from templates. In open beta, and on every seat for now.”

    • Figma Buzz
    • Make kit
    • Direction
    • Named version
  2. Question 2, locked

    Which of these words means this? “A published Buzz file that others start from, with the layers you choose locked.”

    • Publish
    • Proof
    • Folder
    • Template
  3. Question 3, locked

    Which of these words means this? “Making one asset per spreadsheet row, from a CSV or XLSX file.”

    • Section
    • Auto layout
    • Alias
    • Bulk create

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