Illustration for brands

Member lesson

Characters from simple shapes

Lesson 4 of 10 in Illustration for brands.

Checked against the makers' documentation on 9 October 2026.

Adobe Illustrator Tutorial: Sketch to Vector Cartoon Character Illustration · Spoon Graphics
Lesson

People are where a set of drawings gets judged hardest. In her Config talk, Bonnie Kate Wolf points out that we spend all day looking at people, so a small mistake in a drawn person feels wrong even when nobody can say why, while a table drawn slightly differently goes unnoticed. That is a reason to build characters from simple shapes. A circle for the head, a rounded rectangle or a capsule for the body, rounded bars for arms and legs and circles for hands give you a person that a second designer can rebuild exactly. Spoon Graphics builds a whole cartoon yeti this way in the film below, from an ellipse, a few rectangles and small circles for the fingers and toes.

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  1. Question 1, locked

    Why does Heidelberg Materials draw every person 500 pixels tall at full size?

    • So that people always fill the frame
    • So that figures from different files stand at the same height when combined
    • So that faces have room for more detail
    • So that the drawings print at 300 DPI
  2. Question 2, locked

    What is the silhouette test?

    • Tracing a photograph of a real person
    • Checking the character in Outline view
    • Filling the figure in solid black and looking at it small
    • Printing the character at poster size
  3. Question 3, locked

    What does Bonnie Kate Wolf advise about skin tones in a brand's drawings?

    • Build a skin tone palette into the brand colours, because brand palettes often lack browns, creams and tans
    • Use the brand's main colour for all skin so the style stays unified
    • Leave skin tones to each illustrator's judgement on the day
    • Pick skin colours by eye for each new drawing

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