Visual hierarchy en.wikipedia.org is the perceived order of importance in a layout, and it is made of contrast rather than of intention. Whatever differs most from its surroundings gets seen first, which means the ranking a viewer ends up with was decided by the differences you built into the page and not by the importance you privately attached to each part of it. The idea sits on Gestalt psychology. Its sharpest form is the Von Restorff effect en.wikipedia.org: the item that breaks the set is the item that gets remembered.
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