Logo design, start to finish

Member lesson

The brief for a mark

Lesson 2 of 12 in Logo design, start to finish.

Checked against the makers' documentation on 9 October 2026.

Lesson

A brand brief says who a company is for and how it should sound. The founders module has a one-page version, and the Strategy module teaches the full creative brief. A mark brief is narrower. It answers three questions about the logo alone, covering what it must do, where it will be used and what it must keep, and it fits on one page that the client signs before anybody picks up a pencil.

Member

The rest of this is for members.

You have read the opening of this lesson. The rest of it comes with a membership.

One membership covers all four courses and Brands.

  • All lessons in the four Learn courses
  • All brand breakdowns in the Brands section
  • All quizzes, flashcards and crosswords
  • An AI teacher on every lesson, for up to 60 questions a day
  • All course material published during the membership

Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Check what stuck

Members only

You can't take this check yet.

Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these is written the way the lesson wants the problem in a mark brief written?

    • We want a coconut tree, because we are from Kerala
    • We need a symbol that works without the name on a phone screen
    • Make it feel modern and premium
    • Use green and gold like the old packaging
  2. Question 2, locked

    Which three uses does the lesson say a mark brief should name, each with a size?

    • The smallest use, the largest use and the hardest material
    • Print, web and video
    • The logo, the tagline and the website
    • The client's favourite colour, typeface and competitor
  3. Question 3, locked

    Why does the lesson put the number of routes, the rounds of changes and the decision-maker into the mark brief?

    • A trademark filing asks for them
    • Clients expect to see admin in a brief
    • They decide which typeface the mark will use
    • They stop a two-week logo job turning into a four-month one

Elsewhere in the library

Hear about new courses.

Leave an email and we will tell you when something new lands. We do not write often.