Poster design

Member lesson

Printing a poster, and the sizes that exist

Lesson 9 of 10 in Poster design.

Lesson

Posters have two size systems and they do not meet. The ISO A series is what a designer means by a poster, halving at each step and keeping the same proportion. Outdoor advertising is measured in sheets, which comes from how many printed sheets were pasted up.

An ink drawing of a printer pulling a squeegee across a mesh screen, with two-colour posters drying on a line behind her and tins of ink on a shelf.
Pulling ink through a screen, the process that sets a poster's palette.
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  1. Question 1, locked

    Which of these words means this? “A0 to A5 and the rest. Each size is half the one before, at a constant ratio.”

    • ISO A series
    • Reduction
    • Flush left
    • Mixed scripts
  2. Question 2, locked

    Which of these words means this? “Outdoor advertising measured in sheets: 4, 6, 48, 96. A different system entirely.”

    • Sheet sizes
    • Recognition at speed
    • Portfolio inflation
    • Scale proof
  3. Question 3, locked

    Which of these words means this? “Artwork extended past the trim so a cut cannot leave a white edge.”

    • Squint test
    • Bleed
    • The trade
    • Metaphor

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