A carousel is one post that holds several frames, and people swipe through them sideways. Instagram's help says a post can carry up to 20 photos and videos, and that the frame you choose, whether square, tall or wide, applies to every one of them. A carousel ad is smaller. Meta's Ads Guide allows 2 to 10 cards. LinkedIn has its own version. A document post is a file, ideally a PDF, whose pages are swiped like slides, and Pinterest's carousel ads take 2 to 5 images, or up to 10 for sales campaigns.
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