Doodlage

A Delhi label that makes clothes from factory offcuts, and had to spend years explaining why waste should cost anything at all.

Small and new·From India·Founded 2012·Members

At a glance

Founded: April 2012, in Delhi.¹
Founded by: Kriti Tula, with Paras Arora and Vaibhav.¹
Home: Delhi, with a studio in Lado Sarai that opens by appointment.⁴
Owned by: Not disclosed. Tula has said she saved from a day job to put money in, and in 2024 she said the right capital would help take it to global markets.¹³
What it sells: Womenswear made from upcycled and recycled fabric, plus work for other companies on their uniforms and merchandise.³
Size: 25 employees in 2021, after two years of revenue growing more than 1.5 times a year.¹

How it got here

2012

1 of 3

Kriti Tula started Doodlage in April with Paras Arora and Vaibhav, at 23, to make clothes from the cloth garment factories throw away.¹¹¹

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Sources for what is above

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