Telfar

A Queens designer turned a vegan-leather shopping bag into an it bag and kept the price within reach.

Small and new·Global·Founded 2005·Members

At a glance

Founded
2005 in New York, by the brand's own account, though a Telfar post from 2020 gave 2004.310
Founded by
Telfar Clemens, the son of Liberian immigrants, who was studying accounting at Pace University at the time.211
Home
New York, with a flagship on the corner of Canal Street and Broadway.13
Owned by
Independent. In 2020 it said it was 100% self-financed, and its 2025 show notes said it still does not rely on investors.109
What it sells
Unisex clothing and the vegan-leather Shopping Bag, which NPR said in 2022 made up most of the revenue.111
Size
Revenue of $1.9 million in 2019 and $7 million from a single product release by 2023, figures Fast Company reported and AfroTech repeated in 2026.6

How it got here

2005

1 of 3

Telfar Clemens starts a unisex label in New York while studying accounting at Pace University.32

Member

The rest of this is for members.

You have read the opening of this brand breakdown. The rest of it comes with a membership.

One membership covers all four courses and Brands.

  • All lessons in the four Learn courses
  • All brand breakdowns in the Brands section
  • All quizzes, flashcards and crosswords
  • An AI teacher on every lesson, for up to 60 questions a day
  • All course material published during the membership

Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Sources for what is above

  1. 1Telfar: Telfar Clemens and Babak RadboyNPR · 14 February 2022 · npr.org
  2. 2Telfar ClemensWikipedia · en.wikipedia.org
  3. 3TELFARTelfar · telfar.net
  4. 6Fashion Brand Telfar Announces That It's 'Severely Downsizing' In What Its Consumers Are Calling A 'Brilliant' Marketing MoveAfroTech · 17 July 2026 · afrotech.com
  5. 9Telfar Spring 2025: A Megawatt 20th Anniversary CelebrationWWD · 22 June 2025 · wwd.com
  6. 10For 36 Hours Only, You Can Buy The Telfar Bag Of Your DreamsRefinery29 · refinery29.com
  7. 11Securing the (Telfar) bagNPR, The Indicator from Planet Money · 14 June 2022 · npr.org
  8. 13Telfar Opens its First-Ever Permanent Flagship Store in New York CityPAUSE · 18 November 2024 · pausemag.co.uk
  9. 14Momentum. Telfar.System Magazine · system-magazine.com

Next in Fashion and luxury

Sézane

A Paris label born online, sold in timed drops to fans with their own name, and now slowing itself down on purpose.

All of Fashion and luxury →

Hear about new courses.

Leave an email and we will tell you when something new lands. We do not write often.