Sézane

A Paris label born online, sold in timed drops to fans with their own name, and now slowing itself down on purpose.

Small and new·Global·Founded 2013·Members

At a glance

Founded: 2013, as a fashion label sold only online.²
Founded by: Morgane Sézalory, who taught herself the trade selling vintage finds on eBay from 2004.⁶¹
Home: Rue du Bac in Paris, where the brand is run by the company Benda Bili.²
Owned by: Private. Sézalory is still the largest shareholder, and Vogue reported in 2026 that General Atlantic (2018) and Téthys (2022) came in as minority investors.¹⁰
What it sells: Women's clothes and accessories, with Octobre Éditions for men, Petit Sézane for children and Les Composantes for the home.⁴¹
Size: 23 stores in France, the US, the UK and Spain in 2026, according to Vogue.¹⁰

How it got here

2004

1 of 3

Morgane Sézalory starts selling vintage pieces she has found and reworked on eBay.⁶

Marie Claire: Pourquoi le nouveau Sézane divise tant ? ↗

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Sources for what is above

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