Nicobar
How the family behind Good Earth built a lighter, cheaper second label that looks nothing like the first.
Small and new·From India·Founded 2016·Members
At a glance
- Founded
- 2016, with a first store in Kala Ghoda, Mumbai, that March.2
- Founded by
- Simran Lal, then chief executive of Good Earth, and her husband Raul Rai, a former investment banker.5
- Home
- New Delhi.7
- Owned by
- Launched under Eicher Goodearth Pvt. Ltd., the Lal family company that owns Good Earth. It trades as Nicobar Design Pvt. Ltd.713
- What it sells
- Clothes for women and men, home goods and gifts, with jewellery and accessories alongside.3
- Size
- Revenue of ₹200 crore in 2024-25, up 30 per cent on the year.2
How it got here
2014
1 of 3
Lal and Rai started building a team about a year and a half before the first store. They hired nine people after 250 meetings.7
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Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.
Sources for what is above
- 1Make room for Nicobar, a new label from the founders of Good EarthElle India · 7 March 2016 · elle.in
- 2Nicobar Designs to sharpen focus on gifting and women's evening wearBusiness Standard · 27 February 2026 · business-standard.com
- 3Lifestyle Brand Nicobar eyes category expansion, store growth after crossing US $21 Million revenueApparel Resources · 31 March 2026 · apparelresources.com
- 4Nicobar At 10: Raul Rai’s No. 1 Tip For Success, Always Listen To Your WifeOutlook Luxe · 13 March 2026 · luxe.outlookindia.com
- 510 years of Nicobar and the joyful world Simran Lal and Raul Rai builtThe Nod Mag · 7 March 2026 · thenodmag.com
- 7Couple ConnectNico Journal (Nicobar) · journal.nicobar.com
- 13About usNicobar · nicobar.com
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