Mejuri

A third-generation jeweller who stopped selling to the man buying the gift and started selling to the woman wearing it.

Small and new·Global·Founded 2015·Members

At a glance

Founded: 2015, in Toronto, after Noura Sakkijha quit her bank job in 2013 to work on the idea.³¹
Founded by: Noura Sakkijha and her husband Majed Masad, who met in 2009 and married two years later.⁴
Home: Toronto, with over 700 team members across the head office and the stores.¹
Owned by: Private, having raised over $100 million since it started, with New Enterprise Associates leading its Series B.⁶⁷
What it sells: Demi-fine and fine jewellery in sterling silver, gold vermeil and 14-carat gold, set with lab-grown and mined stones.²
Size: Around 60 stores and more than 3 million customers in 2026, with sales up 20 per cent year on year.²

How it got here

2013

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Sakkijha left the Canadian Imperial Bank of Commerce and began working up the idea with Masad.³ Business Insider dates the launch itself to this year, which is worth noting because most accounts say 2015.⁴

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Sources for what is above

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