Pandora
A Danish wholesaler that patented a bracelet you keep adding to, and now sells three pieces of jewellery every second.
Big name·Global·Founded 1982·Members
At a glance
- Founded
- 1982, as a family-run jewellery shop in Copenhagen.1
- Founded by
- The Danish goldsmith Per Enevoldsen and his then-wife Winnie Enevoldsen, who started by importing jewellery from Thailand.1
- Owned by
- Public, listed on the Nasdaq Copenhagen stock exchange.2
- Size
- Revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025, with around 39,000 employees.2
How it got here
1982
1 of 3
Per Enevoldsen and Winnie Enevoldsen opened a jewellery shop in Copenhagen and began importing Thai jewellery to sell on.1
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Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.
Sources for what is above
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