Tanishq
Titan put an x-ray machine on the counter to prove the gold was real, and a loss-making brand became India's biggest jeweller.
Big name·From India·Founded 1994·Members
At a glance
- Founded
- 1994, with the first store opening in 1996 on Cathedral Road in Chennai.1
- Founded by
- Titan built it in-house. Its first managing director Xerxes Desai chose the plan and the name.13
- Owned by
- Titan Company, a Tata Group company whose largest holders are TIDCO with 27.88 per cent and Tata Sons with 25.02 per cent.2
- What it sells
- Gold and diamond jewellery, with separate sub-brands for weddings, for every day and for gemstones.106
- Size
- The jewellery division took total consolidated income of ₹67,602 crore in FY25-26, excluding bullion sales.7
How it got here
1984
1 of 3
Titan Watches Limited was inaugurated on 26 July 1984 in Chennai, started as a joint venture with TIDCO and part of the Tata Group.2
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Sources for what is above
- 1TanishqWikipedia · en.wikipedia.org
- 2Titan CompanyWikipedia · en.wikipedia.org
- 3Tanishq’s carat & stick method that exposed tarnished jewellersThe Economic Times · 3 August 2024 · m.economictimes.com
- 6Early wedding buying picks up on gold dip: Titan Company's Arun NarayanBusiness Standard · 6 April 2026 · business-standard.com
- 7Tanishq to focus on GCC and US for overseas expansionThe Times of India · 30 July 2026 · timesofindia.indiatimes.com
- 10Tanishq pushes gold circulation, launches first Rivaah Wedding Lounge in DelhiFortune India · 27 September 2025 · fortuneindia.com
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