Mia by Tanishq

Titan's light-gold brand for women buying for themselves, and the easy door into the group's jewellery business.

Small and new·From India·Founded 2011·Members

At a glance

Founded: 2011, as workwear jewellery for the women then joining the Indian workforce in large numbers.²⁴
Founded by: No named founder. Titan built it in-house as a sub-brand of Tanishq.²
Home: Inside Titan Company's jewellery division, next to Tanishq, CaratLane and Zoya.³¹¹
Owned by: Titan Company, the Tata group business that also owns Tanishq.⁵²
What it sells: Light 14-carat and 9-carat gold with diamonds, plus a silver line, mostly under ₹1 lakh.²⁷
Size: Crossed ₹2,000 crore of revenue in FY26 on more than 67 per cent topline growth, with over 300 Mia counters.³

How it got here

2011

1 of 3

Titan launches Mia as workwear jewellery, aimed at women entering the workforce, and names it after the Italian word for mine.²⁴ Ramanan says the trigger was that women had started buying jewellery with their own credit cards.²

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Sources for what is above

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