Missoma

Named from three women in one family, and built at a kitchen table into Britain's best-known demi-fine label.

Small and new·Global·Founded 2008·Members

At a glance

Founded: 2008, at Marisa Hordern's kitchen table, though Missoma's own site and ELLE both date it to 2007.³¹⁸
Founded by: Marisa Hordern, who had no formal jewellery training and started the brand beside a corporate job.³
Home: London, where everything is sketched and brainstormed in its own studio.¹
Owned by: Founder-led. Marisa Hordern is named as founder and creative director on the brand's own site and in press in 2026.¹⁴
What it sells: Demi-fine jewellery in recycled 18-carat gold vermeil, plating on brass, sterling silver and 14-carat solid gold.¹
Size: Turnover grew from £1m to £33m in five years, and 2021 sales of £33 million were 74 per cent up on 2020.³²

How it got here

2008

1 of 3

Hordern started Missoma while working a corporate job, making pieces at her kitchen table.³ Gold vermeil was still little known in Britain, and she had to explain the micron-plating process to buyers.³

Harper's Bazaar UK: How I built a successful demi-fine jewellery brand ↗

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Sources for what is above

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