At a glance
- Founded
- Adolf Dassler registered Adi Dassler adidas Sportschuhfabrik on 18 August 1949, twenty-five years after the family firm Gebrüder Dassler Schuhfabrik started in Herzogenaurach in July 1924.1
- Founded by
- Adolf “Adi” Dassler, who had run the earlier family workshop with his brother Rudolf until the two fell out for good.1
- Home
- Herzogenaurach in Bavaria, where the Dassler brothers grew up and where the head office still sits.1
- Owned by
- Publicly listed. The shares trade on the Frankfurt Stock Exchange as ADS, with Nassef Sawiris chairing the supervisory board.1
- What it sells
- Football boots, running shoes and training kit, plus the Originals archive and a large lifestyle business.12
- Size
- Revenue of €24,811 million in 2025, operating profit of €2,056 million and a gross margin of 51.6 per cent.2
How it got here
1924
1 of 3
Adolf and Rudolf Dassler start Gebrüder Dassler Schuhfabrik in Herzogenaurach in July 1924.1
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Sources for what is above
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