Patagonia

A blacksmith's climbing-gear business that ended up owned by a trust and a climate charity, with no shareholder left to please.

Big name·Global·Founded 1973·Members

At a glance

Founded
1973 in Ventura, California, where its first shop opened in an old Hobson meat-packing plant on Santa Clara Street.13
Founded by
Yvon Chouinard, a climber who had been selling hand-forged rock-climbing equipment since 1957 through Chouinard Equipment.3 He is now a board member rather than the owner.1
Home
Ventura, California, with offices in Amsterdam, Buenos Aires, Santiago, Seoul, Tokyo and Torquay.5
Owned by
The Patagonia Purpose Trust holds all the voting stock, two per cent of the total, and the non-profit Holdfast Collective holds the other 98 per cent as non-voting stock.1
What it sells
Outdoor clothing and equipment, plus food under Patagonia Provisions.3
Size
Sales of $1.47 billion in the financial year to 1 April 2025, 61 per cent of it in the United States.5

How it got here

1957

1 of 3

Chouinard began selling hand-forged rock-climbing equipment through his own business, Chouinard Equipment.3

Member

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Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Sources for what is above

  1. 1Patagonia's Next Chapter: Earth is Now Our Only ShareholderPatagonia Works · 14 September 2022 · patagoniaworks.com
  2. 3Patagonia, Inc.Wikipedia · en.wikipedia.org
  3. 5EXEC: Patagonia Publishes Fiscal 2025 Sales Figures, Spot Checks Business Against Key GoalsSGB Executive · 14 November 2025 · sgbonline.com

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