Gymshark

A Birmingham gym-clothing label that grew by posting free kit to YouTubers, years before anyone called that influencer marketing.

Small and new·Global·Founded 2012·Members

At a glance

Founded
2012, in a garage in Birmingham, with a sewing machine and a screen printer.1 Companies House dates the company to 5 July 2012.4
Founded by
Ben Francis and Lewis Morgan, school friends who were still at university.4 Francis was 19, studying by day and working for Pizza Hut at night.12
Home
Solihull in the West Midlands, with offices in five regions including New York, and over 900 employees.1
Owned by
Ben Francis, alongside General Atlantic, which took a 21 per cent stake in 2020.2 In July 2026 Francis opened talks to buy part of that stake back.3
What it sells
Gym clothing sold direct, plus accessories and a training app, to customers in over 200 countries through 14 online stores.14
Size
Sales of £646m in the year to 31 July 2025, with pre-tax profit of £7m.7

How it got here

2012

1 of 3

Ben Francis and Lewis Morgan register the company on 5 July and start by drop-shipping bodybuilding supplements through a website.4

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Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Sources for what is above

  1. 1About UsGymshark · gymshark.com
  2. 2Gymshark secures investment from General Atlantic valuing company at over £1 billionGeneral Atlantic · 14 August 2020 · generalatlantic.com
  3. 3Gymshark founder in talks to buy back part of stake sold to private equity firmThe Guardian · 3 July 2026 · theguardian.com
  4. 4GymsharkWikipedia · en.wikipedia.org
  5. 5“We made more money in half an hour than we had done in the entire history of the business…”Gentleman's Journal · thegentlemansjournal.com
  6. 7Gymshark reports record year of sales growth for FY25TheIndustry.fashion · 12 March 2026 · theindustry.fashion
  7. 12Gymshark CEO named West Midlands' richest under 40BBC News · 15 May 2026 · bbc.co.uk

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