New Balance

A running brand that spent two decades refusing to put athletes in its ads, and now signs them by the hundred.

Big name·Global·Founded 1906·Members

At a glance

Founded
1906, in the Boston area, as the New Balance Arch Support Company.2
Founded by
William J. Riley, an Irish immigrant who sold a flexible arch support built on three points of contact.2 Arthur Hall, hired as a salesman in 1927, became his partner in 1934.2
Home
Boston, Massachusetts, at 100 Guest Street.2 It owns five athletic footwear factories in New England and one in Flimby in England.1
Owned by
Private. Jim Davis, who bought the company in 1972, is chairman, and Forbes estimates the family controls about 95 per cent of it.5
What it sells
Running, training and lifestyle footwear, plus an apparel business that passed $1 billion globally for the first time in 2025.1
Size
Worldwide sales of $9.2 billion in 2025, up 19 per cent on the year before.1

How it got here

1906

1 of 3

William J. Riley starts the New Balance Arch Support Company near Boston, selling arch supports built on three points of contact.2

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Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Sources for what is above

  1. 12025 Business Update - Joe Preston, President & CEO, New Balance Athletics, Inc.New Balance · 19 February 2026 · newbalance.newsmarket.com
  2. 2New BalanceWikipedia · en.wikipedia.org
  3. 5Jim Davis & familyForbes · forbes.com

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