Bummer

An Ahmedabad founder bet that Indian men would pay more for underwear once it stopped being white, and built the brand on prints.

Small and new·From India·Founded 2020·Members

At a glance

Founded: 2020 in Ahmedabad, launched as a digital-first brand.²³
Founded by: Sulay Lavsi, who did a master's in entrepreneurship at the University of Southern California and comes from a family six decades deep in textiles.³
Home: Ahmedabad, Gujarat. The company is registered as Ballr Apparels Pvt. Ltd.³⁴
Owned by: Private. Lavsi and his family hold 45.97 per cent, and Gruhas Collective Consumer Fund is the largest outside shareholder with 17.3 per cent.⁴
What it sells: Men's and women's underwear, vests, socks, T-shirts and shorts, sold mostly on its own site.¹⁵
Size: Revenue from operations of ₹10.7 crore in FY25, against a net loss of ₹4.2 crore.⁴

How it got here

2020

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Lavsi started Bummer in Ahmedabad and launched it as a digital-first brand, using micro modal fibre drawn from beechwood rather than the cotton the category ran on.²³

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Sources for what is above

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