Under Armour

A sweat-wicking shirt, a spelling chosen for a phone number, and a founder who left and came back to clean up after himself.

Big name·Global·Founded 1996·Members

At a glance

Founded
25 September 1996, by a 24-year-old former special teams captain of the University of Maryland football team, working out of his grandmother's basement in Washington DC.1
Founded by
Kevin Plank, who got tired of changing out of the sweat-soaked cotton shirts worn under his jersey.1
Home
Baltimore, Maryland, with Amsterdam listed as the European headquarters and Panama City as the international one.1
Owned by
Public. It floated on the NASDAQ in November 2005 and raised $153 million, and now trades in New York as UAA and UA.15
What it sells
Performance apparel and footwear, with accessories alongside. Apparel took $3.4 billion of the year to March 2026 and footwear $1.1 billion.5
Size
Revenue of $5.0 billion in the year to 31 March 2026, down 4 per cent, with a net loss of $496 million that included a $247 million tax valuation allowance.5

How it got here

1996

1 of 3

Plank starts the company on 25 September and sells 500 HeatGear shirts by the end of the year, for $17,000.1 An equipment manager at Georgia Tech asks for ten, which makes it the first college customer.12

Member

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Price

Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.

Sources for what is above

  1. 1Under ArmourWikipedia · en.wikipedia.org
  2. 2Newsroom StoriesUnder Armour · about.underarmour.com
  3. 5Under Armour Reports Fourth Quarter and Full-Year Fiscal 2026 Results; Provides Initial Fiscal 2027 OutlookPR Newswire · 12 May 2026 · prnewswire.com

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