Kica

An activewear label that began with a gap in the Indian market and a WhatsApp group, and ended up running a football league.

Small and new·From India·Founded 2017·Members

At a glance

Founded: 2017, to close a gap between stylish, high-quality kit and a price Indian buyers would pay.¹⁴
Founded by: Aneesha Labroo, who came back to Delhi from New York in September 2016 and ran a market study before starting.²⁴
Home: Delhi.⁷
Owned by: Nykaa Fashion, which announced it had bought the brand in April 2022.²³
What it sells: Activewear for women. Leggings, sports bras, tops, tracks and jackets, plus a dearer Kica Luxe line.³⁹

How it got here

2016

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Labroo came back to Delhi in September after several years in New York, where shops selling nothing but activewear had opened all over the city.⁴ Her read was that the Indian market belonged to international brands that charged a lot and were not cut for Indian customers.⁴

The Citizen: 'Moderation is the Key to Healthy Living': In Conversation With Kica… ↗

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Sources for what is above

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