Dove
A bar of soap engineered to avoid a bathtub ring, which later built the biggest purpose campaign in advertising.
Big name·Global·Founded 1957·Members
At a glance
- Founded
- 1957 in the United States, as the Dove Beauty Bar, developed by Lever Brothers for the American market.1
- Founded by
- No single founder. The chemist Vincent Lamberti was granted the original manufacturing patents in the 1950s while he worked for Lever Brothers.1
- Home
- No home town of its own. Dove is a brand of the British consumer goods company Unilever, and its products sell in more than 150 countries.1
- What it sells
- Beauty bars and body washes, with deodorants, lotions, hair care and face care, plus a men's range launched in January 2010.1
How it got here
1957
1 of 3
The Dove Beauty Bar goes on sale in the United States, formulated from synthetic detergents rather than soap so that it would not leave a bathtub ring.1
The rest of this is for members.
You have read the opening of this brand breakdown. The rest of it comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.
Sources for what is above
- 1Dove (Unilever brand)Wikipedia · en.wikipedia.org
- 9How Dove’s first creator-led campaign paves way forward for UnileverMarketing Dive · 4 June 2025 · marketingdive.com
- 12The Marketer Redefining Dove for the Creator AgeCreative Salon · 9 September 2026 · creative.salon
- 15HUL’s Dove, Rin, Vim brands enter ₹2,000 crore club in FY22Mint · 28 April 2022 · livemint.com
Next in Beauty and skincare
Fenty Beauty
Rihanna's make-up brand, which arrived with forty foundation shades and made every rival count theirs.
All of Beauty and skincare →