Glossier

The direct-to-consumer brand that made a pink bubble-wrap pouch more recognisable than its own logo.

Small and new·Global·Founded 2014·Members

At a glance

Founded: 2014, as a spin-off of Emily Weiss's blog Into the Gloss, with four products at launch.¹¹⁶
Founded by: Emily Weiss, a former editor who had built Into the Gloss while working at Vogue.¹¹⁶
Home: New York, which is also one of the three stores the company is keeping.⁷⁴
Owned by: Private, backed by the investors who put in $265 million by 2021, among them Sequoia Capital and Forerunner Ventures.¹
What it sells: Skincare, makeup, bodycare and fragrance.¹¹
Size: About 54 of its 170 staff were cut in February 2026, and nine of its 12 stores are closing.¹⁴

How it got here

2014

1 of 3

Emily Weiss launches Glossier out of Into the Gloss with four products, a balm, a facial mist, a sheer skin tint and a moisturiser.¹⁶

Wikipedia: Glossier ↗

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Sources for what is above

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