Summer Fridays

Two Los Angeles influencers named a face mask after jet lag, and ended up the biggest skincare brand on Sephora's shelves.

Small and new·Global·Founded 2018·Members

At a glance

Founded: 2018, on the coast of Southern California, by two friends with a shared obsession for skincare.¹²
Founded by: Marianna Hewitt and Lauren Ireland, both with large social followings before the brand existed.²⁴
Home: Los Angeles.³
Owned by: TSG Consumer Partners has held a majority stake since July 2024, with Hewitt and Ireland keeping a significant share.⁴⁸
What it sells: Skincare and hybrid make-up, with lip care, body care and fragrance around it.¹⁴
Size: The number one skincare brand by market share at Sephora in 2024, on 10.5 per cent.⁵

How it got here

2018

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Hewitt and Ireland launch with one product, the $48 Jet Lag Mask.² Sephora picks it up before the brand has launched, and within two weeks it is the best-selling skincare product on sephora.com.²

WWD: 40 of Tomorrow: Summer Fridays' Marianna Hewitt and Lauren Gores Ire… ↗

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Sources for what is above

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