Fenty Beauty

Rihanna's make-up brand, which arrived with forty foundation shades and made every rival count theirs.

Big name·Global·Founded 2017·Members

At a glance

Founded: Launched on 8 September 2017, after Rihanna signed a deal with LVMH in 2016 to make the brand through its Kendo division.¹
Founded by: Rihanna, whose given name, Robyn Rihanna Fenty, gave the brand its name.⁴
Home: San Francisco. The company address is 425 Market Street, and the brand is built inside LVMH's beauty incubator Kendo.¹⁵
Owned by: Rihanna owns 50 per cent and LVMH owns the other half through Kendo Brands.⁴⁵
What it sells: Colour cosmetics first, now four lines with Fenty Beauty, Fenty Skin, Fenty Fragrance and Fenty Hair.⁹
Size: Revenue of $570 million in its first full calendar year, and above $550 million a year since.⁹

How it got here

2014

1 of 3

Rihanna trademarks her surname, Fenty, in June, across a spread of products. Fenty Beauty is among the filings.¹

Wikipedia: Fenty Beauty ↗

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Sources for what is above

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