This prompt writes six to eight positioning sentences for your brand, each one against a different frame of reference. The frame is what a buyer compares you with. A face oil set against other face oils competes on price and ingredients, while the same bottle set against a ten-step routine competes on time and effort, and the Positioning lesson explains why that choice settles most of the argument before it starts. Each sentence comes back with its frame, the proof it rests on, what it would cost you and any words it shares with a rival.
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