Prompts for a campaign

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Meta ad copy for Facebook and Instagram

Lesson 4 of 8 in Prompts for a campaign.

Checked against the makers' documentation on 28 September 2026.

Lesson

This prompt writes a set of Facebook and Instagram ad copy in five angles. Each angle comes with long and short primary text, a line for Reels, three headlines, two descriptions, a call-to-action button and the provable fact it rests on. It asks for those facts before it writes anything. It also keeps to Meta's rule on personal attributes, so the copy talks about the product and the moment it is used, not about what is wrong with the reader.

A doodle of a cream jar in the centre with arrows to five small scenes, each scene resting on a stone block marked with a tick.
Five ways into the same product, each standing on a fact that can be proved. The prompt asks for those facts before it writes any copy.
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