Prompts for a campaign

AI toolkit

A campaign line and headlines for every channel

Lesson 3 of 8 in Prompts for a campaign.

Checked against the makers' documentation on 28 September 2026.

Lesson

This prompt writes the campaign line for the route you chose, then the headlines each channel needs: Instagram posts, Story and Reel covers, email subject lines, the website hero and anything else you run. It works the way a copywriter's pad does. Twelve candidate lines come first. A competitor swap strikes any line a rival could also use, three survivors come back with reasons, and your first choice gets its headlines. A table at the end checks each headline against the brief.

voicewho the brand isthe sameeverywheretonehow it sounds in each momenta welcomean errora receiptbad newsseriousplayfulthe tone changes with the moment. the voice never does
A brand's voice stays the same everywhere, while its tone changes with the moment: playful for a welcome, serious for bad news.
An ink drawing from above of a yellow notepad with twelve scribbled lines, most struck through and three circled in red with one starred, beside stickers of a circle, a triangle and a square.
A copywriter tries each candidate line under a rival's mark. Any line that fits a competitor just as well is struck out, and three survivors are circled.
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