A skill that makes Claude run a campaign the way a creative director does, one stage at a time, with you choosing at each fork. It turns your notes into a one-page brief and lists what is missing. It writes three campaign routes that are properly different from each other and helps you pick one. Then it writes the line, the headlines and the ad copy for each channel, the shot list and the art direction brief for the pictures, and a four-week plan for the launch.
It never invents a claim, a price, a result or a review; it asks. It never assumes a market either, which matters when the same product sells differently in Mumbai and in London. The platform limits it writes to, the text lengths and formats for Meta, Google, YouTube and email, are in a reference file with the source and the date each one was checked.
At the end it reviews your drafts against the brief like a hard-nosed creative director and lists the fixes in order. If you also have the product or model photo shoot skill, it hands the pictures over to them.
Claude skill · version 1.0
Campaign builder
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In the download · 6 files
- SKILL.mdThe method, stage by stage: brief, three routes, words, pictures, launch and review, with what Claude asks at each point.
- README.mdHow to install it in claude.ai or Claude Code, how to start, and the licence.
- references/brief-template.mdThe one-page brief, section by section, with a worked example for an invented product.
- references/routes.mdHow to make three campaign routes that really differ, and how to choose between them.
- references/platform-specs.mdAd and post formats and text limits for Meta, Google, YouTube and email, each with its source and the date it was checked.
- references/review-checklist.mdThe review of a draft against its brief, with a verdict and the fixes in order.
Install it and begin
01Install it in Claude CodeTerminal mkdir -p ~/.claude/skillsunzip ~/Downloads/campaign-builder.zip -d ~/.claude/skills/# Start it with /campaign-builder. If this is your first skill, type /reload-skills once.On claude.ai there is nothing to unzip: upload the zip as it is. Every step is on Install and use a Claude skill.
02Your first message to ClaudeText Use the campaign builder skill. We sell [PRODUCT] to [AUDIENCE] in [MARKET]. The goal is [THE GOAL, FOR EXAMPLE 300 FIRST ORDERS IN SIX WEEKS]. Here are my notes: [PASTE YOUR NOTES]. Start with the brief and tell me what is missing.Rough notes are fine. The first stage is there to turn them into a brief.
Try this
Your first campaign with it
Take one product you sell and run the skill up to the chosen route in a single sitting. Stop there, sleep on it, and do the words and pictures the next day.
Time: About an hour. You need: Your notes on the product and who buys it, any past posts or ads, to show how the brand already sounds.
Look for
- A brief with one proposition, not three.
- Three routes you could tell apart with the names covered.
- Questions from Claude about claims and prices, instead of numbers it made up.
- A route you would defend to someone who dislikes it.
What to do it with
- ClaudeFree tier, paid above it
A language model that writes, edits, reads long documents and runs tools, including agents that work inside a codebase.
Bad at It is agreeable by default, so it will improve a bad idea instead of telling you it is bad. Ask it to argue against you and the quality of the answer changes.
- Claude CodeSubscription
An agent that reads a whole repository, edits files, runs the tests and explains what it changed.
Bad at It is fast enough to make a large mistake quickly. Work on a branch, read the diff, and never let it push. Watch the starting mode: on Pro, Max and Team plans it opens in auto mode, which Anthropic's own list says may read a .env file and send the key in it to the API that key belongs to. Switch it off.
Why it matters
A chat asked for "campaign ideas" returns ten slogans. A campaign is a decision about one idea, followed through into every place it runs. This skill keeps Claude on that decision instead of generating more options.
- Type
- technique
- Period
- ongoing