This prompt builds a short voice guide from three pieces of writing that already sound like your brand. Good samples are a caption you were pleased with, a reply to a customer and the words on your label or product page, pasted exactly as they ran. Leave the typos in. The prompt places the three on the four tone dials Kate Moran described for the Nielsen Norman Group in 2016, quoting the words that show each reading. Then it drafts three voice pairs and a word list taken only from your samples, and each voice pair comes with a before and after and with what it costs to keep.
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