Prompts for a campaign

AI toolkit

Review a campaign against its brief

Lesson 8 of 8 in Prompts for a campaign.

Checked against the makers' documentation on 28 September 2026.

Lesson

This prompt reviews a campaign draft the way a demanding creative director would before it goes to the client, and it judges the work against the brief rather than against taste. Paste the brief and the work: the copy, plus the pictures or a description of each one. It returns a two-sentence verdict and a pass or fail against every part of the brief. Then it checks the idea, how the words and the picture work together, and every claim that needs evidence. Numbered fixes come last, most important first.

An ink drawing of a woman at a table holding a brief page and pointing at a poster draft on the wall, with a row of ticked and crossed cards and a stack of cards in two colours on the table.
A creative director holds the brief in one hand and checks the draft against it, part by part. The fixes are sorted into brief problems and creative problems.
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