Flashcards

4 levels·A new set every time

Say it before you turn the card. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.

Members only

You're missing this flashcards.

Members play it at four levels, with a new set every time. A few from this module:

  • Single-minded propositionThe one thing the work must land. One idea, in one sentence.Locked
  • Reasons to believeThe facts that make the proposition true. Each one has to be provable.Locked
  • MandatoriesWhat must appear whatever the idea: logo, legal lines, prices, offer terms, sizes.Locked
  • RouteOne direction the campaign could take: an idea with its line and its look, shown as an option.Locked
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