Quiz

4 levels·A new set every time

Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.

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You're missing this quiz.

Members play it at four levels, with a new set every time. A few from this module:

  1. Question 1, locked

    Early in a first meeting, why is it worth asking a client what happens if they do nothing?

    • It flatters the client into defending the project, which raises the budget they will approve
    • The answer separates a real business problem from a preference, and a project with no urgency is the first thing cut
    • It establishes which member of staff is unhappy enough to have started the conversation
    • It is the standard opening for a discovery workshop and puts everybody at ease
  2. Question 2, locked

    A studio presents a route without having agreed any criteria beforehand. What tends to happen in the review?

    • The client defers to the studio, because with nothing written down the designer is the only expert in the room
    • The client asks for a second route, because one option always reads as an unfinished presentation
    • The review defaults to preference, and preference wins because it never has to explain itself
    • The work gets judged against the competitors, because that is the only comparison left available
  3. Question 3, locked

    What turns a board of reference images into an argument rather than a collage?

    • Grouping the images by colour temperature so the direction reads at a glance
    • One line under each image naming the specific quality being borrowed from it
    • Choosing famous brands the client already admires, so the standard is obvious
    • Removing the captions so the client responds to the feeling instead of the words
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