Quiz

4 levels·A new set every time

Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.

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Members play it at four levels, with a new set every time. A few from this module:

  1. Question 1, locked

    A hospital puts a sign every few metres along its corridors, including long stretches where there is nothing to decide. What does the surplus signage do to the signs that matter?

    • It teaches people to stop reading signs, so the ones at real decision points get skipped too
    • Nothing much, because a reader simply ignores the signs that are not relevant to them
    • It slows people down, but the extra repetition makes the route easier to remember
    • It weakens the identity, because the brand appears too often to feel considered
  2. Question 2, locked

    A studio hands the client a beautiful letterhead PDF and nothing else. What has the client not actually been given?

    • A file the office can type a letter into, in the software it already uses
    • A print-ready version with crop marks and bleed for the printer
    • A colour breakdown of the letterhead in both coated and uncoated inks
    • A licence covering use of the brand typeface in outgoing post
  3. Question 3, locked

    A shop is being sized for graphics. The fascia is read from across a road and the shelf labels from arm's length. Where does the sizing work start?

    • With the shelf label, because the smallest type sets the minimum for everything above it
    • With the furthest reader, then work inwards, allowing roughly 25mm of letter height for every 10 metres
    • With one master artwork scaled proportionally, so every distance keeps the same relationships
    • With the wall graphic, because it sits at the average of the viewing distances
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