Quiz
4 levels·A new set every time
Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.
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Members play it at four levels, with a new set every time. A few from this module:
Question 1, locked
A studio draws a mark at poster scale, signs it off, then reduces it for the favicon and for embroidery. What tends to go wrong?
- The detail closes up small, and the fix at that stage means redrawing the mark and reprinting everything
- The mark reads as under-scaled on the poster, so the poster has to be laid out again
- Nothing, as long as the artwork is vector and scales cleanly
- The colours shift, because small reproductions use a different ink set
Question 2, locked
A designer builds a flexible identity where the only fixed element is the typeface and everything else is free to vary. What does a customer end up seeing?
- Several small companies rather than one confident one
- One brand, since type is the strongest recognition cue a system has
- A brand that dates quickly, because typefaces fall out of fashion first
- Nothing unusual, until the company tries to register the mark
Question 3, locked
Why does choosing an emblem set the minimum size for a whole identity in a way a separate symbol does not?
- The name sits inside the shape, so the thing scales as a unit and the interior type decides the floor
- Emblems are drawn with finer strokes than symbols are
- Emblems have to be reproduced in full colour, which rules out small print
- Emblems are usually circular, and circles lose more detail than squares when reduced
This one is for members.
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