Quiz

4 levels·A new set every time

Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.

Members only

You're missing this quiz.

Members play it at four levels, with a new set every time. A few from this module:

  1. Question 1, locked

    A founder names the company after exactly what it sells, so a stranger reading an invoice knows the business instantly. What does that name go on charging for?

    • It is barred from registration for ever, exactly as a generic term is.
    • It cannot stop a competitor describing themselves accurately, and it fences in what the company can sell later.
    • It costs the most to teach, because nobody reading it can tell what the company does.
    • It stops being protectable the moment the company becomes well known.
  2. Question 2, locked

    A drinks brand registers its mark in class 32, then starts selling branded caps and running a subscription. Where does it stand on the new lines?

    • It has no protection over the caps or the subscription, because a mark is registered for particular goods and services.
    • It is covered, because registration protects the name itself wherever the company trades.
    • It is covered at home and needs a fresh filing only when it starts exporting.
    • Its class 32 registration is now vulnerable, because using the mark on other goods breaks the original filing.
  3. Question 3, locked

    A team stops generating at thirty candidates because thirty feels like plenty. What goes wrong with that number?

    • Thirty names take longer to screen than two hundred, since each one needs a full search.
    • The first thirty are the strongest, and quality drops away sharply after that.
    • Most candidates die to trademark or availability, so the team presents whatever survived rather than whatever was best.
    • A short list reads as an unserious project when it reaches the client.
Member

This one is for members.

This quiz comes with a membership.

One membership covers all four courses and Brands.

  • All lessons in the four Learn courses
  • All brand breakdowns in the Brands section
  • All quizzes, flashcards and crosswords
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  • All course material published during the membership

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