Quiz
4 levels·A new set every time
Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.
You're missing this quiz.
Members play it at four levels, with a new set every time. A few from this module:
Question 1, locked
Sivakasi matchbox labels sold a picture of a tiger under the name INDIAN CAT. What was that naming actually doing?
- Avoiding a trademark another manufacturer held over the word tiger
- Keeping the English name short enough to sit beside the Tamil one
- Naming the box for what a customer would actually ask for at the counter
- Signalling that the matches inside were the cheaper grade
Question 2, locked
Artwork comes back from the printer with the ingredients list sitting on the display face. What is the most likely cause?
- The bleed was set at three millimetres when the printer had asked for more
- The dieline is drawn from the outside, so the panels are mirrored relative to how you picture the pack
- Type was placed too close to a fold, so the crease ran through the panel
- Board thickness was not allowed for, so every panel shifted a fraction at each crease
Question 3, locked
A brand nobody has heard of, launching into a category shoppers do not recognise yet. What should lead the front panel?
- The brand name, because a new brand needs every impression it can get
- The variant device, because that is what a returning buyer hunts for
- A price flash, because an unknown brand has to compete on value
- The product descriptor, because somebody who cannot tell what the thing is will not stop to study a logo
This one is for members.
This quiz comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.